SEO On Page is the set of techniques focused on improving the content of web pages, both in their content and in their structure and HTML code, so that they are visible and accessible, both for Google and for users, in a way that they rank high on search results pages (SERPs). Hiring an SEO expert can grant you the right results within a short period.
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The keywords should be used as soon as possible. This not only means that it must appear in the first paragraph of the written content, but it must also be in the H1 tag and the page URL. In this way, both users and Google spiders will know what the web page is about and rank better. As for the content, as the writing progresses, the keyword and related terms should be implemented more times, naturally.
When creating content, you should not forget the links. In this sense, it is important to add internal links, which reduce the bounce rate and allow the information in a text to be expanded, and external ones, which serve to improve the website’s authority.
Don’t Forget Meta Description and Titles
These two elements are the first that users will see since they are the ones that are shown in the SERPs. It is important to improve them both at the SEO and user experience levels, creating attractive and eye-catching texts. For this, it is possible to use different visual resources such as symbols and emojis, which make both more appealing.
On-Page content cannot be just text, as it would be very heavy for users. To do this, it is possible to introduce images and videos that “break” the visual monotony and alleviate the burden of concentration on the reader. When entering these elements, it is important to configure them properly, also taking care of SEO aspects such as size, weight, and Alt descriptions.
Utilize Heading Tags
The tags H1, H2, and H3 are important to create a structure within the web pages. Your main keywords should appear in the H1s, but you can also use H2 and H3 to enter related terms and appeal to users’ search intent. Also, by creating a hierarchical structure, Google spiders can more effectively scan content.…